How we work

You should always know what is being made, and where you get to say no.

Seven stages, each with a named approval gate. Nothing starts before the stage before it has been signed off, and every deliverable is defined with a quantity before any money changes hands.

How we work

Seven stages, with an approval gate at every one.

You should always know what is being made, what it will cost, when you will see it, and where you get to say no. Nothing here starts before the stage before it has been signed off.

The full process

Business Discovery

Before anything is proposed, we find out what is actually true.

1–2 weeks

What happens

Initial consultation with the people who make the decisions
Business and offer review — what is sold, to whom, at what margin
Customer understanding, drawn from your data and your sales conversations
Competitor review covering positioning, offers and visible activity
Audit of current marketing, analytics, ad accounts and search visibility
Goal identification, converted into something measurable

You receive

Written discovery summary
The challenges we identified, ranked
Initial opportunity map with effort against likely return

You provide

Access to analytics, ad accounts and any existing CRM
An hour with whoever owns the commercial decision

Approval gateYou confirm the discovery summary reflects your business before we scope anything.

Strategy and Scope

The stage where the argument about what you are buying is settled.

1 week

What happens

Positioning decided and written down
Recommended services selected, and services deliberately excluded
Channel selection with the reasoning behind each choice
Deliverables defined with quantities, not adjectives
Timeline built backwards from your date
Budget split between fees and third-party costs
Measurement plan agreed before any work starts

You receive

Written project scope with quantities and formats
Delivery schedule with named milestones
A responsibilities table — ours and yours
Stated revision allowance per stage
Commercial proposal with every third-party cost listed separately

You provide

A decision on scope, in writing

Approval gateNo production work begins until the scope is understood and approved in writing. This is the most important gate in the process — it is what prevents the arguments that happen in month three.

Creative Direction

Agreeing the direction before anyone spends a week executing the wrong one.

1–2 weeks

What happens

Visual references assembled and narrowed
Messaging direction drafted from the positioning
Content direction and formats proposed
Campaign concept developed where a campaign is in scope
Technology approach specified where a build is in scope

You receive

Creative direction document
Moodboard with the reasoning, not just the images
Initial concept applied to at least one real asset

You provide

Consolidated feedback from all stakeholders, in one round

Approval gateApproval checkpoint. Production does not start until the direction is signed off.

Production and Development

The build. This is the longest stage and the one you should see progress during.

2–10 weeks, depending on scope

What happens

Design across digital, print and film applications
Copywriting and content production
Video production, direction and post
Website or application development
Campaign build and tracking implementation
Print-ready file preparation and supplier briefing

You receive

Work in progress at agreed checkpoints, not only at the end
Staging environment for anything being built
Draft assets in the formats specified in the scope

You provide

Brand materials, product information and any existing assets
Access to premises, product or team for any agreed shoot
Domain, hosting and platform access where a build is in scope
Timely answers — an unanswered question is the most common cause of a missed date

Approval gateEach checkpoint is reviewed before the next block of work begins.

Review and Quality Assurance

Two reviews: ours first, then yours.

1–2 weeks

What happens

Internal Brandx quality review against the approved scope and the brand guidelines
Client review with consolidated feedback
Agreed revisions, within the allowance stated in the scope
Technical testing — performance, accessibility, cross-browser, cross-device
Final approval

You receive

A review build or proof
A written list of what changed after each revision round
Test results for anything technical

You provide

Consolidated feedback within the agreed window

Approval gateRevision rounds are counted and stated per package. Additional rounds are quoted before they are started, never billed as a surprise.

Launch

Going live, with the measurement already working.

Days to 1 week

What happens

Campaign publishing across the agreed channels
Website deployment with redirects and search console verification
Advertising activation
Content rollout against the calendar
Print delivery and installation coordination
Tracking verification — every conversion path tested end to end before spend starts

You receive

Live assets and a launch checklist showing what was verified
Access to every account, in your own name
Handover documentation and a walkthrough session

Approval gateNothing goes live until tracking has been verified. Launching first and measuring later is how a month of spend becomes unreadable.

Measurement and Improvement

The part most agencies treat as a report and we treat as the work.

Ongoing, reviewed monthly

What happens

Performance review against the measures agreed at scope
Reporting written to be read by a business owner, not by a marketer
Learning documented, including what failed
Optimisation applied to creative, targeting, pages and process
Next-stage recommendation, including where we think you should stop spending

You receive

Monthly report against the agreed measures
A working session, not a slide deck
A recommendation for the next cycle

Approval gateEach cycle ends with a decision: continue, change, or stop. All three are legitimate outcomes.

Project scope

What you are buying, stated before you buy it.

“Complete marketing” is not a deliverable. Every Brandx package and every individual service answers the same sixteen questions in writing, before any money changes hands.

This is not a legal formality. Almost every dispute between a Nepali business and its agency traces back to one of these sixteen lines never having been agreed.

See published pricing Read the service agreement

Included deliverables: Named item by item, never as a category like "complete marketing".
Quantity: How many designs, videos, articles, pages or units — as a number.
Formats: The file formats and aspect ratios you receive, including editable sources.
Platforms: Exactly which channels are managed, and which are not.
Timeline: Milestone dates, and what each one depends on from your side.
Revision rounds: Counted per stage. Extra rounds are quoted before they start.
Client materials required: What we need from you, and by when, for the date to hold.
Approval process: Who signs off, in what form, at which gate.
Payment schedule: Deposit, milestones and final payment, stated upfront.
Third-party expenses: Anything paid to someone other than Brandx, listed at cost.
Advertising spend: Always separate from the management fee, always paid by you to the platform.
Hosting and software fees: Domain, hosting, plugins, licences and subscriptions, itemised.
Talent, travel, equipment, location: Quoted per shoot, never assumed to be included.
Printing and delivery: Production, finishing, delivery and installation quoted separately.
Intellectual property transfer: Ownership of final delivered work transfers to you on final payment, in writing.
Ongoing support: What happens after delivery, for how long, and what it costs after that.

What happens if something slips

Dates move for two reasons: a decision takes longer than planned, or the scope changes. Both are normal. What matters is that you hear about it when we do, not at the deadline — so every stage names what it is waiting on from your side, and a delayed approval moves the delivery date by the same number of days rather than silently compressing the work.

Scope changes are quoted before they are started. Additional revision rounds beyond the allowance are quoted before they are started. Neither ever appears for the first time on an invoice.

Start with a working session.

We go through your analytics, your accounts and your sales process, and tell you what we would do first.

Book a Strategy Session Build a custom plan