Real Estate — growth plan

Sell one apartment and the year's marketing budget has paid for itself. Act like it.

Marketing for developers, agencies and property projects — built around a long, high-value, family-led decision and leads that need months of nurture.

How customers find you

Facebook groups, property portals, hoardings and word of mouth, in a mix that varies sharply by price point. Site hoardings still generate real enquiry volume in Kathmandu. Buyers research quietly for months before contacting anyone, and by the time they enquire they have usually already compared three or four projects on price per aana or per square foot.

What usually goes wrong

Renders that flatter the project in ways the finished building cannot match, which destroys trust at handover
Leads captured and then never contacted again, in a category where the decision takes six months
Price on request, in a market where price is the first filter every buyer applies
No virtual walkthrough, in a category where the diaspora is a major buyer segment
Legal status, approvals and land ownership left vague, which is the buyer's single largest fear
Site visits treated as the whole sales process, with nothing before or after them

The decision journey

How the decision is actually made.

Intent

Life event or investment decision. Long, quiet research begins here.

Research

Months of comparison across location, price, developer reputation and legal comfort.

Enquiry

Contact made only after substantial research. This is a warm lead, not a cold one.

Site visit

The decisive moment for most buyers, and heavily influenced by whoever accompanies them.

Family decision

Multiple decision-makers, frequently including relatives abroad funding the purchase.

Purchase and handover

Long, document-heavy, and the source of most reputational damage in this sector.

What a buyer must believe first

Clear land ownership, approvals and legal status
Developer track record with completed, visitable projects
Construction progress documented honestly and regularly
Transparent pricing including all charges, taxes and registration costs
Realistic handover timelines, and honest communication when they slip

The plan

What we would actually do for a real estate business.

Brand

How the brand should be built

For developers, the brand is the track record and the handover reputation — nothing else survives contact with a delayed project. Build it on completed work, documented construction quality and honest communication. For agencies, the brand is the individual agent, so invest there rather than in an anonymous corporate identity.

Digital

What the website or app has to do

Project pages with floor plans, honest renders, real construction photography and clear pricing. Virtual tours, which matter disproportionately for diaspora buyers who cannot visit. A CRM built for a six-month cycle with multiple decision-makers on one enquiry. Lead capture that qualifies budget and timeline early, because agent time is the scarce resource.

Content

The content system

Construction progress documented monthly — it is the most trust-building content in the sector and almost nobody does it consistently. Neighbourhood and locality content that captures early research. Legal and process explainers covering registration, loans and taxes. Walkthrough video for every unit type.

Paid media

How to buy attention here

Meta with detailed targeting including diaspora geographies, which are a serious buyer segment for Kathmandu property. Google Ads on locality and project-type searches. YouTube for walkthroughs. Long-window retargeting — a ninety-day retargeting window is short in this category. Outdoor advertising near the site, which still works here.

Search, AEO and local visibility

Locality-level content, project pages, and process guides on buying, registration and home loans. Search demand in this sector is heavily locality-based and comparatively under-served, which makes well-made locality pages unusually effective.

Conversion

Turning interest into a customer

Qualify budget and timeline before an agent's time is committed. Book site visits online with confirmation and reminders. Structured follow-up across months, not days. WhatsApp for document sharing, which is how this business actually runs. Address the legal questions early and in writing.

Retention

Keeping them

Referrals from satisfied buyers are the highest-value channel in real estate, and they depend almost entirely on the handover experience rather than on marketing. Stay in contact with past buyers, document the completed project properly, and use it to sell the next one.

Measurement

What is worth measuring here.

These are indicators, not promises. What they are useful for is telling you whether the work is doing anything — early enough to change it.

Cost per qualified site visit: The meaningful conversion step. Raw leads in this sector are mostly noise.
Site visit to booking rate: Separates a marketing problem from a sales or product problem.
Lead nurture contact rate over 90 days: Most losses in real estate are leads that were simply never contacted again.
Diaspora enquiry share: A distinct, high-value segment that needs different content and timing.
Cost per unit sold against unit value: The only figure that puts the marketing budget in proportion.

Where we would start

Suggested package

Recommended for real estate

Brand Authority

Established and scaling businesses requiring an integrated content, search, advertising, and lead-generation system.

This plan creates one connected growth system across content, search, advertising, video, and lead handling. It is built for businesses that require stronger authority, consistent visibility, and ongoing optimisation across multiple customer touchpoints.

View Plans and Pricing Build a Custom Plan

Real estate — frequently asked questions

Should we publish prices?

In almost all cases, yes. Price is the first filter every buyer applies, and 'price on request' mostly generates enquiries from people outside your range while deterring qualified buyers who do not want a sales call. Publishing a range is enough.

How do we reach Nepali buyers living abroad?

Target the actual diaspora geographies on Meta, produce genuine virtual walkthroughs, publish timings that work across time zones, and make the legal and remittance process explicit. This segment researches harder than domestic buyers because they cannot walk the site.

How long should we keep following up a lead?

Longer than you currently do. The typical decision runs six months or more with several people involved. Structured, low-pressure contact across that period converts leads that a two-week follow-up sequence writes off.

Let us look at your real estate business specifically.

This page is the general pattern. The first conversation is about where your business actually differs from it.

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