Brand and Strategy
Find out what is actually true before you spend against a guess.
Primary and desk research into demand, competitors and buying behaviour, delivered as decisions rather than a slide count.
- Typical timeline
- 2–4 weeks, depending on fieldwork depth
- Growth stage
- Discover
The problem this solves
Most marketing budgets in Nepal are allocated from opinion — the founder's instinct, a competitor's visible activity, or whatever the last agency recommended. That works until the market shifts, and then nobody can tell whether the problem is the offer, the price, the channel or the message. Research is the cheapest way to stop paying to find out the hard way.
Who this is for
Businesses about to commit serious money — a new product, a new city, a rebrand, a funding round — and organisations whose category has changed faster than their assumptions about it. It is not the right first purchase for a business that needs enquiries this month; that is a conversion problem, and we would say so.
Deliverables
- Category and demand analysis, including seasonality and search trend data
- Competitor review: positioning, pricing signals, channel presence and creative approach
- Customer interviews or survey fieldwork, with the raw responses handed over
- Segment definitions with the buying trigger and objection for each
- Opportunity map ranked by effort against likely return
- A written recommendation with the decisions it supports, and the ones it does not
How we run it
- 01
Frame the decision
We start from what you are actually deciding. Research without a decision attached becomes a document nobody opens, so we agree the questions that would change your mind.
You receive
Research brief with the specific decisions in scope
- 02
Desk and data review
Search demand, platform data, published statistics, your own analytics and CRM history, and what competitors are visibly doing across channels.
You receive
Baseline picture of the category as it stands
- 03
Fieldwork
Interviews with current customers, lost prospects and — where it matters most — people who chose a competitor. Survey work where the sample supports it.
You receive
Transcripts, survey data and coded findings
- 04
Synthesis
Findings are reduced to what changes a decision. We flag where the evidence is thin rather than rounding it up into confidence.
You receive
Segment definitions, opportunity map, confidence notes
- 05
Readout and handover
A working session with the people who will act on it, then the full dataset handed over so you own it.
You receive
Recommendation document and complete raw data
Tools and platforms
- Google Search Console and Google Trends
- Meta Ads Library for competitor creative
- SEMrush or Ahrefs for search demand
- Google Analytics 4 and first-party CRM data
- Structured interview guides, coded in a shared workspace
Commissioning this
Three ways to buy this work.
As part of a monthly plan, inside a custom plan built around your quantities, or as a standalone project quoted in a written proposal.
What the fee does not cover
- Incentives paid to survey or interview participants
- Paid data panels and syndicated industry reports
- Travel outside the Kathmandu Valley for fieldwork
- Translation of the final documents into languages other than English and Nepali
Available add-ons
- Mystery shopping of competitorsEnquiry-to-quote journeys run against named competitors, documented end to end.
- Nepali-language fieldworkInterviews conducted and transcribed in Nepali, with translated summaries. Recommended for consumer and regional research.
- Quarterly tracking waveRepeat the core measures each quarter so change is visible rather than inferred.
Recommended for
- Startups and SMEsYou cannot outspend anyone. So be clearer than everyone.
- Retail and EcommerceCash on delivery is not a payment method. It is a returns problem.
- Technology and SaaSSell the problem you remove, not the features you shipped.
- Banking, Finance, Insurance and FintechTrust is the product. Everything else is distribution.
Related work
No published case study covers this service yet. Brandx was established in May 2026 and we publish client work only once the engagement has completed and the client has approved it — so this space stays empty rather than being filled with something borrowed. See how we work instead
Frequently asked questions
How is this different from the free audit most agencies offer?
Can you research a market where almost no data is published?
Will you tell us not to proceed?
Related services
- Brand StrategyThe full strategic foundation — audience, positioning, messaging, architecture and tone — written so the whole team can apply it without asking.
- Brand PositioningA focused sprint that fixes where you stand against the alternatives — and gives you the language to defend it.
Ready to talk about market research?
A working session, not a sales call. We will tell you if this is not the thing you need.