Automotive — growth plan
The test drive is the sale. Everything before it exists to book one.
Marketing for dealerships, EV brands, workshops and parts businesses — built around test drives, financing clarity and a service relationship that lasts years.
How customers find you
Extended online research followed by a showroom visit. Buyers compare specifications, prices and reviews for weeks, increasingly on YouTube, before contacting a dealership. Nepal's shifting duty structure on electric vehicles makes price and total cost of ownership unusually volatile and unusually researched. Facebook groups for specific models are influential and largely unmanaged by brands.
What usually goes wrong
- On-road price left unclear, when duty, registration and insurance make the difference substantial
- Financing options undisclosed until the showroom, where they become a pressure tactic
- No online test drive booking, which is the one action the entire funnel should drive
- Service business — the profitable half — marketed barely or not at all
- EV total cost of ownership left unexplained, when it is the entire purchase argument
- Owner communities left to run without the brand present in them
The decision journey
How the decision is actually made.
- 01
Need
Replacement, upgrade or first vehicle. Long consideration window.
- 02
Research
Specification and price comparison, heavy YouTube review consumption.
- 03
Shortlist
Two or three models. Financing feasibility narrows it further.
- 04
Test drive
The decisive step, and the one the whole funnel should be optimised to book.
- 05
Negotiation
Price, financing, exchange, delivery timing.
- 06
Ownership
Service, parts and the community — where the long-term margin is.
What a buyer must believe first
- Transparent on-road pricing with every component itemised
- Warranty terms and service network coverage
- Genuine parts availability and service capability
- For EVs, honest range figures under Nepali conditions rather than laboratory numbers
- After-sales reputation, which owner communities discuss openly
The plan
What we would actually do for a automotive business.
Brand
How the brand should be built
Dealership brands are constrained by the manufacturer's identity, so the differentiator is the ownership experience: service quality, parts availability, transparency and how problems are handled. For EV brands entering Nepal, the brand has to carry an education burden — range anxiety, charging infrastructure and running cost are the actual objections.
Digital
What the website or app has to do
Model pages with complete specifications, honest on-road pricing and a financing calculator. Online test-drive booking with confirmation. Service booking with history. Inventory that reflects what is actually available. Comparison tools, because buyers are building the comparison anyway.
Content
The content system
Model walkarounds and honest reviews, including limitations — Nepali buyers watch international reviews and notice when local content is only positive. For EVs, real-world range testing on actual Nepali routes and gradients. Service and maintenance education. Owner stories and community content.
Paid media
How to buy attention here
Meta and YouTube for model launches and reach. Google Ads on model-specific and comparison searches, which have high intent. Retargeting to test-drive booking. Separate, always-on campaigns for the service business, which is usually left out of the media plan entirely despite being the profitable part.
Search
Search, AEO and local visibility
Model pages, comparison content and cost-of-ownership guides. Substantial search demand exists around Nepali on-road prices and EV running costs, and most of it is answered by forums rather than by brands. Local SEO for each showroom and service centre.
Conversion
Turning interest into a customer
Everything should point at a booked test drive. Online booking, confirmation, reminders, and a follow-up if the booking is missed. Financing pre-qualification before the showroom visit removes the largest friction point. Service booking online with vehicle history.
Retention
Keeping them
Service reminders based on mileage and time — clinically simple and almost universally under-done. Owner community management. Parts and accessory marketing to the existing base. Exchange and upgrade offers timed to the ownership cycle.
Measurement
What is worth measuring here.
These are indicators, not promises. What they are useful for is telling you whether the work is doing anything — early enough to change it.
- Cost per booked test drive
- The conversion step that actually predicts sales.
- Test drive to purchase rate
- Distinguishes a traffic problem from a showroom problem.
- Service retention rate
- Service is the profitable, recurring half of the business.
- Financing pre-qualification rate
- Removes the biggest late-stage drop-off before it happens.
- Cost per vehicle sold
- Puts the media budget in proportion to unit margin.
Where we would start
Suggested package
Recommended for automotive
Brand Authority
Established and scaling businesses requiring an integrated content, search, advertising, and lead-generation system.
This plan creates one connected growth system across content, search, advertising, video, and lead handling. It is built for businesses that require stronger authority, consistent visibility, and ongoing optimisation across multiple customer touchpoints.
View Plans and PricingBuild a Custom PlanAutomotive — frequently asked questions
Should we publish on-road prices?
How should we market EVs in Nepal?
How do we grow the service business?
Let us look at your automotive business specifically.
This page is the general pattern. The first conversation is about where your business actually differs from it.