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Brandx — for business branding

Brand and Strategy

Everything the brand needs to look like itself, everywhere.

The full identity system — mark, typography, colour, imagery, layout and applications — designed together so it holds up in use.

Typical timeline
6–10 weeks
Growth stage
Build

The problem this solves

A logo is roughly ten per cent of an identity. The other ninety per cent is what happens when someone has to build a social post at 9pm, lay out a company profile, or brief a printer — and if the system has not answered those questions, the brand fragments within months no matter how good the mark was.

Who this is for

Businesses investing in the brand for the long term, organisations with several people producing materials, and companies whose current identity was assembled piece by piece and no longer holds together. Best undertaken after positioning is settled.

Deliverables

  • Logo system with full lock-up family
  • Typographic system for Latin and Devanagari, with a licensed webfont set
  • Colour system with accessible pairings tested for contrast
  • Graphic language: patterns, shapes, iconography, the brand device
  • Photography and illustration direction with a reference library
  • Layout system and grid across digital, print and film
  • Core application designs: stationery, social, presentation, signage, packaging
  • Editable master templates your team can actually use

How we run it

  1. 01

    Strategy intake

    The identity is built from the positioning, not from a mood board. Where no strategy exists we run a positioning sprint first rather than designing against a guess.

    You receive

    Design brief derived from the strategy

  2. 02

    Art direction

    Two or three distinct visual worlds, each shown as a set of real applications rather than as abstract boards — because a brand is judged in use, not in a grid of swatches.

    You receive

    Art direction presentation and a decision

  3. 03

    System build

    The chosen direction developed into a working system: type scale, colour roles, grid, graphic language and the rules that keep it coherent.

    You receive

    Identity system documentation

  4. 04

    Applications

    The system applied across the assets you actually need first, which is what proves whether it works. Includes accessibility checks on every colour pairing.

    You receive

    Designed applications and editable templates

  5. 05

    Handover and training

    A working session with everyone who will produce materials, plus templates in the tools they already use.

    You receive

    Asset library, templates and a team training session

Tools and platforms

  • Adobe Creative Suite and Figma for the design system
  • Licensed Latin and Devanagari type families
  • WCAG contrast validation on every colour pairing
  • Canva or Figma template libraries for non-designers

Commissioning this

Three ways to buy this work.

As part of a monthly plan, inside a custom plan built around your quantities, or as a standalone project quoted in a written proposal.

View Plans and PricingBuild a Custom Plan
Request a Proposal

What the fee does not cover

  • Type licence fees where a commercial family is selected
  • Photography and film production
  • Printing and fabrication
  • Website design and build
  • Trademark registration

Available add-ons

  • Motion identity packageAnimated logo, title cards, lower thirds and transitions built from the identity system.
  • Figma design systemThe identity delivered as a component library with tokens, ready for product and web teams.
  • Annual identity reviewA yearly review of how the identity is being applied, with corrections and updated templates.

Recommended for

Related work

No published case study covers this service yet. Brandx was established in May 2026 and we publish client work only once the engagement has completed and the client has approved it — so this space stays empty rather than being filled with something borrowed. See how we work instead

Frequently asked questions

Why does this cost several times what a logo costs?
Because the logo is one deliverable in it. This engagement produces the type system, colour roles, grid, graphic language, photography direction and working templates — the parts that determine whether the brand still looks like itself in a year.
Do we need to license fonts separately?
Sometimes. Where a commercial family is the right choice, the licence is bought in your name and is billed to you at cost — we do not resell licences or embed fonts you do not own. Where an open-licence family works, there is no fee.
How do you handle Nepali typography?
As a first-class part of the system, not an afterthought. Devanagari has different vertical metrics and needs more leading than Latin at the same size, so we set both scripts side by side and tune the pairing rather than dropping Nepali text into a Latin type scale.
Who owns the identity when it is finished?
You do, on final payment, including the editable source files. That is written into the service agreement.

Related services

  • Logo DesignStandalone logo design with the full file set, built to survive every application it will actually meet.
  • Brand GuidelinesA practical guidelines document — and the templates that make following it easier than ignoring it.
  • Brand StrategyThe full strategic foundation — audience, positioning, messaging, architecture and tone — written so the whole team can apply it without asking.

Ready to talk about complete brand identity?

A working session, not a sales call. We will tell you if this is not the thing you need.

Book a Strategy SessionBuild My Brand